Why now is the time to get your marketing ready for Christmas

We’re so sorry to be talking about Christmas so early, but if you’re serious about having a bumper Christmas season, you need to be thinking about Christmas now.

Australia Post started urging Australians to start their Christmas shopping in September. Acting chief executive Rodney Boys stated that parcel volumes were already at Christmas levels – posties are currently delivering more than 10 million parcels a week. That’s a lot of online shopping, and it’s only going to grow from here.

Australia Post is anticipating their biggest Christmas season ever, so you should be too. With some international delivery cut-off dates as early as November 16, the next few weeks are going to be key for purchasing Christmas presents that actually arrive before the big day.

So, what does this mean for you as an eCommerce seller?

It means that now is the time to optimise your social media ads strategy for the Christmas period.

We’re not talking about plastering Christmas decals all across your ads and utilising cheesy Christmas jingles. We’re suggesting that you strategise for these early Christmas shoppers when building your ad campaign (and rolling it out ASAP).

Getting your ads in front of the right people over the next few months is going to be a gamechanger.

Traditionally, men leave it to the last minute to do their Christmas shopping, with women tackling the Christmas shopping earlier. If your customer base is already women, you’re in an envious position to capture the hundreds of thousands of women who are heeding the advice of Australia Post and working their way through the gift list now.

Ready to harness the energy of this very early Christmas period to boost your sales over the next few months? The Social Butterfly can help get that ad strategy polished and ready to go.

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