How to choose the right digital agency

So, you’ve decided that 2022 is your year to scale your business to the next level. Your online store is doing quite well, but you know that with the right marketing, it could seriously soar. You’ve decided it’s time to get the professionals involved with your digital marketing strategy, but how do you choose the right agency to go with?

There’s a lot of noise in the digital marketing space, with every second person claiming to be a guru with a secret strategy that is 100% successful, so it’s understandable that the process of selecting an agency can be incredibly overwhelming.

We’ve compiled some top tips below to help you choose the right digital agency for your eCommerce store:

Set your goals

There’s no point shopping around for a digital marketing agency if you haven’t figured out what you want them to achieve with your marketing.

Sit down and write down your dream projections for the next year – including specific numbers. When you’re speaking with different agencies, chat to them about your goals and expectations so you can gauge if they have the skills and capacity to help you get there.

Make sure they understand your business

There’s nothing worse than working with someone who sees you and your business as a paycheck and nothing more. You want to make sure that your potential future digital marketing agency gets you, your business, your consumer base and your target audience.

You may want to find an agency that specialises in your market and has proven results for other similar businesses, or hear how they understand your business before you make your decision.

For example, here at The Social Butterfly, we specialise in marketing towards women and mothers, so if your business was looking to expand your reach with this target audience, we’d be able to nail it on the head, easily!

Ensure they’ll focus on the key metrics

There’s a lot of vanity metrics when it comes to social media advertising, so you want a digital agency that focuses on the metrics that count.

Rather than focusing on the likes a post gets, they should be analysing website traffic rates, sales conversion rates and average order value.

Check that they prioritize revenue

You want your business to make more money, right? So you need to be working with a digital agency that prioritises revenue.

The digital agency should be laser-focused on driving your revenue for you. Their work should regularly generate new leads, sales and consistent revenue.

If they’re not doing that, they may not be the right agency for you.

Keen to work with an agency that specialises in marketing to women and mothers with a stellar success rate? The Social Butterfly Agency offers free virtual assessment of your current ad strategy, obligation-free! We want to make sure our clients are working with the right agency for them!


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