Simple steps to streamlining and creating engaging content

Sometimes it can definitely feel like you’re spending all your time on building your business’ social media, instead of actually building your business.

Social media is a must-have in today’s day and age, but it shouldn’t mean that you’re spending your days creating content rather than serving your customers.

Below we’ve outlined simple steps you can take to streamline your content creation and get back to the things that really matter – working on growing your business!

Ditch the wall of text

While the wall of text works for some people with incredibly engaged audiences, how often have you stopped to read paragraph after paragraph of someone’s post?

You only have a few seconds to grab someone’s attention before your post is lost to the endless scroll.

So ditch the wall of text and focus on creating eye catching visual content that draws the audience in so they are more likely to read your caption and respond to your call to action.

Recycle, recycle, recycle

Use Insights to find out what content is really resonating with your audience and turn it into video.

If one of your images received a tonne of saves, consider recycling the content into a Reel.

If people were super engaged on a particular post, use the same info to create interactive stories.

Using what you know already works but in a variety of different formats is the key to creating an engaging content strategy.

Let your customers do the talking

Take customer reviews and testimonials and create content out of them.

Not only does it take a lot of the leg work out for you, but it provides social proof that people are loving your product or service!

Start using video

Instagram just announced that it’s now a video and shopping platform.

Does this mean you need to stop sharing photos? No. But it does mean it’s time to start dipping your toes into the world of video.

You don’t need to be making elaborate Reels or dancing on camera, but incorporating video into your content will both please the algorithm and create greater audience engagement.

Why don’t you start posting stories to get used to video? Try a day in the life series or film a behind the scenes of packing an order!

These are our top tips on how to keep your socials evergreen and engaging. How are you navigating creating content alongside building your business?

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