Why you need to take your digital marketing one step at a time

Whether you’ve been a digital marketing enthusiast since the beginning of social media, or you’re just getting your first campaign off the ground, it can be so tempting to constantly tinker with your strategy.

If we can give you one piece of advice, it would be: Don’t!

You need to take a step back and let your strategy do its thing. Creating a schedule that incorporates set times to alter your marketing and time to gather results is going to be much more effective than constant tweaking.

Change one thing at a time

If you want to improve your digital marketing strategy, your best bet is to take it slow. There is no point overhauling your whole strategy if you can’t track which change is actually working.

Make a list of areas that you could improve and then action ONE of those.

After a week, reassess. Did the change have any impact on your traffic or sales? What else could you change to improve your marketing?

Repeating this process is the best way to create a deeper understanding of what elements of your digital marketing actually provide results.

Treat it like a science experiment

Cast your mind back to high school science – whenever you’re trying to prove a hypothesis, you need a control to compare to.

Use your current digital marketing and results as your control. Make sure you document your current strategy and the results it’s providing before you start experimenting so you can measure how successful your changes are.

Don’t commit to all the platforms

Facebook, Instagram, TikTok, Snapchat, LinkedIn, Pinterest… there’s so many social media platforms out there, and a lot of pressure to have a presence on all of them.

If you’re revamping your digital marketing strategy, it can feel like you need to create content for all the platforms.

To save your sanity, choose one or two main platforms to start with. You can then experiment with the other platforms as you get your digital marketing strategy up to scratch.

Thinking of switching up your digital marketing strategy to really drive the year home? Chat to us first! We’d love to help you develop a strong ads strategy that will improve traffic to your website and generate more online sales.

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