It honestly baffles us when we see businesses still resisting social media marketing. Using your social media as a marketing tool is honestly one of the best things you can do for your company.
Need convincing? Our top three reasons for why your business needs social media marketing should do the trick:
Build your brand
Building a brand is now easier than ever thanks to social media. Having a strong social media presence is the best way to build brand awareness and loyalty – people love following brands they relate to and that provide them with quality content.
Having your brand on social media can humanise the company by allowing your followers to see the faces and processes behind the brand. People are more likely to purchase your products or utilise your services if they feel a human connection with the brand.
Authenticity on social media is key to building trust with your audience and turning them into customers – so let them see you, your employees, your processes, your struggles and your successes!
Grow your business
There is no better way to grow your business than tapping into the 4.2 billion active social media users (that’s half the globe!)
A strategic social media strategy should drive traffic towards your website, build a strong network of leads at a low cost, and boost your sales.
Prioritise enticing, quality content aimed at building your brand alongside a strong ads strategy to get your content and products in front of the right people!
Communicate with your customers
There is nothing that deters customers more than being unable to contact a company if they want more info or need to iron out an issue they’re having.
Having an active social media presence provides your customers and future customers the perfect way to contact you! It’s a low-cost way to keep in touch with your clients – and you can even sell in your DMs!
Let’s face it, social media is here to stay and it’s a damn good marketing tool. So, if you’re resisting marketing on social media, you could be missing out on a whole lot more than an aesthetic Insta feed.
Want help developing a social media ads strategy? We’ve got you – reach out today for a chat!