All business owners and advertising professionals should consider whether their approach is truly inclusive of women and the way we think. This does not just apply to large enterprises, this is about your small business and how you speak to your customers.
In case you haven’t realised it yet, there is a lot of trial and error when it comes to digital marketing. Granted, it’s informed trial
Your email list should be your secret weapon when it comes to digital marketing. If you’ve neglected your email marketing recently, it’s time to revamp
So, you’ve decided that 2022 is your year to scale your business to the next level. Your online store is doing quite well, but you
The new year is upon us, and while you’re probably already working towards your personal resolutions, have you set your business goals for the new
Women supporting women – we love to see it! Creating a network of strong, female business owners is a surefire way to stay motivated and
Gone are the days of shaming women into buying products, pressuring them into purchasing or employing tired stereotypes to convince women to spend their hard-earned
Here at The Social Butterfly Agency, we’re big believers in paying to play the social media game, and not just because that’s what we specialise
There is a whole industry built around celebrating milestones in women’s lives—wedding showers, baby showers, engagement parties and birthday parties—but where are the celebrations for
Tempted by that “Boost Post” button that appears on your social media posts? It seems so easy, with the click of a button your post
If your current ad campaign is built around a small budget, you could be limiting yourself, big time. When you’re first starting out with social
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